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Content for Mains Enrichment
Source: PIB
Context: The Ministry of Rural Development (MoRD) has signed a Memorandum of Understanding (MoU) with Reliance Retail’s JioMart to enhance the outreach of products from Self-Help Groups (SHGs) under the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM).
The collaboration allows SHGs to be sellers on JioMart, widening their market and visibility. This initiative aligns with MoRD’s SARAS collection, providing benefits and guidance to SHG sellers for online business growth.
JioMart will assist SHGs in setting up and operating their accounts, offer training, and support post-launch to ensure business growth.
What is the SARAS Collection brand?
It is dedicated to promoting and showcasing products made by Self-Help Groups (SHGs) across India. These products typically include handlooms, handicrafts, textiles, pantry items, home décor, beauty products, and various other items crafted by rural artisans and entrepreneurs.
Usage: The example can be used in the Economy, Indian society, and Social Justice Qn, to show how private-public partnership can help raise income opportunities for SHGs in India.
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