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Topic: ethical concerns and dilemmas in government and private institutions; laws, rules, regulations and conscience as sources of ethical guidance; accountability and ethical governance;
6. Do you think that the brand ambassadors of products should be held accountable for misleading advertisements and endorsements? Examine. (250 words)
Difficulty level: Moderate
Reference: The Hindu
Why the question:
On June 9, 2022, the Central Consumer Protection Authority (CCPA) notified guidelines for ‘Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022’.
Key Demand of the question:
To write about the ethical issues in brand endorsements and accountability of the person who endorses it.
Directive word:
Examine – When asked to ‘Examine’, we must investigate the topic (content words) in detail, inspect it, investigate it and establish the key facts and issues related to the topic in question. While doing so we should explain why these facts and issues are important and their implications.
Structure of the answer:
Introduction:
Begin by giving context.
Body:
First, wite about the various negative impact of endorsement of socially harmful products by celebrities. Cite examples to substantiate.
Next, write about the extent of accountability of the person endorsing the product.
Conclusion:
Conclude with a balanced opinion.
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