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Topic: Ethics and Human Interface: Essence, determinants and consequences of Ethics in-human actions; dimensions of ethics; ethics – in private and public relationships.
7. Marketing has become a crucial link in the success of a business. With suitable examples, discuss the ethical issues involved in marketing of a product or service. How can these issues be resolved? (250 words)
Reference: marketing-schools.org
Why the question:
The question is based on ethical issues involved in marketing of a product or service.
Key Demand of the question:
Discuss in detail the ethical issues involved in marketing of a product or service and suggest way forward to address them.
Directive:
Discuss – This is an all-encompassing directive – you have to debate on paper by going through the details of the issues concerned by examining each one of them. You have to give reasons for both for and against arguments.
Structure of the answer:
Introduction:
Briefly underline the importance of marketing and therein the importance of ethical consideration. Body:
The answer body must have the following aspects covered:
First explain what Marketing is; Marketing refers to activities of a company associated with buying and selling a product or service. Marketing through advertising, selling and delivery of products to potential customers, is vital for the success of any business. Since it has the potential to influence attitudes, behaviors and priorities; ethical considerations are part and parcel of marketing.
Discuss the ethical issues with examples for greater clarity.
Discuss the need for self-regulation, ethical codes and legal aspects to resolve unethical marketing practices.
Conclusion:
Conclude with solutions.
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